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crowdfunding

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WHO WE ARE

Rob and Jim, two brothers with a passion for the rich, intense and complex.

Based in Forest Hill SE23, South East London, we have worked in the hospitality industry for as long as we can remember. We make our spirits by hand, using traditional methods. No bullshit, no marketing misdirection. 

WHAT WE DO

We make artisan spirits, handmade with integrity. British, bitter and full of botanicals, we love to reinterpret Italian classics in a modern British style. We make British Vermouth and Amaro.

We launched our first product in 2017, our DISPENSE AMARO. Since then we have also released have two more products, ESTATE VERMOUTH and BRITANNICA FERNET.

milestones

Since the launch of our DISPENSE AMARO IN 2017, we have come along way, and are now available in bars, restaurants and stores across the UK, including Fortnum’s, Harvey Nichols, Claridge’s, The Connaught and many others. We are also exporting to Hong Kong and Singapore.

Crowdfunding

We are crowdfunding through Crowdcube, which is an online equity crowdfunding platform. Essentially this means we are selling a percentage of the company, Asterley Bros London LTD, in the form of shares.

Each share will cost around £10, so £10 is the lowest value you can pledge. At the beginning of the campaign you pledge the total amount you want to invest and if we reach our target then Crowdcube takes the payment at the end of the campaign.

We are targeting a raise of £150,000 and are selling 12% of the company.

If we don't meet our target then no money is taken.

INVESTMENT

We are looking to raise funds to grow the business:

1 - NEW PRODUCT DEVELOPMENT

We will be launching some new products into the marketplace, including SCHOFIELD’S DRY VERMOUTH, and a range of ‘House Vermouths’, including Vermouth spritzes in cans

2 - SALES AND MARKETING

We will be activating our new products, and launching them across the UK and we will be taking on a new distributor to assist us with that.

We will also be working with new distributors in some key European markets to help us spread the word of English vermouth and aperitifs, looking to export to Spain, Germany, Greece and France before looking further afield to Asia and the US.

3 - UPGRADING FACILITIES

We will need to increase our production capacity to keep up with the demand and the new product lines, so will need to move to larger premises and also purchase more equipment such as tanks, filtration systems and bottling systems.

Rewards

We will be offering a number of awards for investors:

  • Unique Asterley Bros merchandise 

  • Unique bottlings, blends and limited editions

  • Access to botanical masterclasses and tastings

  • Free 'Early Bird' bottles of all our new products (including the new RTD cocktails, our 'house' vermouths, Schofield's Dry Vermouth, Amaro Generoso and Citrus Paradiso)

  • ‘Immortalisation In Amaro’ by creating, branding and naming your own product

  • and many others…

Investors

All our investors will receive:

  • 20% lifetime discounts on all web-shop purchases

  • Quarterly updates on company performance 

  • Invitation to the Annual Investor's Party in South London

  • Priority access to purchase all new products

  • Entry to our Beta Testing programme for all our ongoing NPD

  • Plus you get to own shares in this amazing British company! With all these super cool plans!

questions

You can email us here with any further questions you may have

PITCH DECK, VIDEO & financials

These will be available shortly. Sign up below and you’ll be the first to hear when they are ready.

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If you can help in any way during this campaign, we would love to hear from you. Please let us know if a) you would like to invest or b) you would like to know more about the details of the campaign or, perhaps, c) you can help with sharing the message via social media channels, or of course option d) anything else!

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PLEASE NOTE: CAPITAL AT RISK

For those who would understand more about crowdfunding, please see here